Pessoa Analista de Dados Sênior - Web Analytics
- Level
- Mid
Not stated in the posting: salary, work type, visa.
Open. First seen 2 October 2026.
About the role
WPP Media's standard text
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
Como será o seu dia a dia:
- Mensurar visitas, conversões, vendas, campanhas, cohorts, life time value e payback de cada canal de marketing;
- Criação de dashboards. Automação e otimização de rotinas;
- Recomendar melhorias visando ganho de performance;
- Desenvolvimento de relatórios operacionais e gerenciais;
- Propor novas ideias e projetos visando aumentar o tráfego do site e o faturamento;
- Analisar a experiência do usuário no site;
- Análises de mercado e concorrência;
- Atuar de forma integrada com todas as disciplinas;
- Elaborar planejamento de Web Analytics;
- Executar testes, coletar e analisar dados, identificar tendências e gerar insights;
- Construir apresentações e relatórios dos estudos realizados;
- Recomendar melhorias para cliente e time de mídia visando aumento de conversão e redução de custos;
- Ser responsável pelo relacionamento e proximidade com o cliente (externo e interno);
- Planejar, organizar e supervisionar o andamento dos jobs e sprints;
- Gerenciar o andamento de todos os projetos de dados das contas pelas quais é responsável;
- Ser o evangelizador da cultura "data driven".
O perfil que buscamos:
- Formação em: Administração, Análise e Desenvolvimento de Sistemas e Áreas Correlatas;
- Domínio de Excel e/ou Google Sheets;
- Conhecimento em data vis;
- Conhecimento em ferramenta de testes;
- Conhecimento em integrações de dados;
- Conhecimento em plataformas de marketing digital será um diferencial;
- Conhecimento em GCP será um diferencial;
- Vivencia com telecom será um diferencial.
WPP Media's standard text
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What this role asks for
66% of this description is written for the role. The rest is WPP Media's standard text, folded away below.
Read against WPP Media's other open postings on this site.
The team: Technology & Data HIRES STEADILY
This role is one of 60 open in Technology & Data. 19 were posted in the last 30 days and the oldest in November: a team that hires all year rather than one being built.
WHAT THE TEAM WORKS WITH, ACROSS ITS POSTINGS
SQL (36 of 60), Python (32 of 60), GCP (26 of 60), ETL (18 of 60), Azure (17 of 60), dbt (15 of 60), Power BI (15 of 60)
OTHER ROLES ON THIS TEAM
- Site Reliability Engineer posted Oct 16
- SVP, Data Solutions, UK posted Oct 14
- SVP, Data Science Lead, CoE - Global Clients posted Oct 14
- Associate Director, Data Engineering, UK posted Oct 12
- Manager, Data Analytics & BI, GOC posted Oct 9
- Manager, Media Innovation & AI Strategy posted Oct 8
- Intern, Data Science & Architecture posted Oct 8
- Manager, Data Strategy posted Oct 7
- Account Director, Data Operations posted Oct 2
- Practice Lead Media Data Consulting & Solutions (m/w/d) Österreich & Schweiz posted Oct 2
- Senior Associate, Data Analytics & Business Intelligence (BI), GOC posted Oct 1
- Manager, Data Analytics & Business Intelligence (BI), GOC posted Oct 1
- Agentic Design Lead posted Oct 1
- Associate Director, Data Enablement & Reporting posted Sep 30
- Stage Data Analyst F/H posted Sep 30
- Manager, Data Analytics & Business Intelligence (BI), GOC posted Sep 28
- Associate Director, Data Science and Solutions, UK posted Sep 28
- Director Data Strategy (Mensch) posted Sep 24
- Data Governance Director F/H (CDI) posted Sep 23
- Senior Analyst, Advanced Analytics, GOC posted Sep 18
- Front End Engineer posted Sep 18
- CX Designer posted Sep 18
- SVP, Product Enablement - Open, UK posted Sep 17
- Data Management and BI Manager, GOC posted Sep 16
- Senior Manager-Data Engineer posted Sep 14
- Data Engineer - Azure posted Sep 10
- Data Management and BI Senior Executive, GOC posted Sep 9
- Director, Data Strategy, UK (FTC) posted Sep 8
- Senior Expert Digital Data Analytics posted Sep 7
- Data Management and BI Associate Director, GOC posted Sep 3
- Data Analytics & Business Intelligence (BI) Senior Associate posted Aug 26
- Senior Data Engineer posted Aug 24
- Data Management and BI Senior Executive, GOC posted Aug 14
- Data Management and BI Senior Executive, GOC posted Aug 14
- Data Management and BI Senior Executive, GOC posted Aug 14
- Data Management and BI Senior Executive, GOC posted Aug 14
- Data Management and BI Senior Executive, GOC posted Aug 14
- VP Excellence & Engineering (12 month FTC) posted Aug 12
- DevOps Manager posted Aug 11
- Engineering Lead, Data & Technology (General Manager) posted Aug 11
- Data & Tech Specialist posted Aug 4
- Analytics Engineer posted Aug 4
- Stage Consultant Data & Tech F/H posted Jul 21
- Data Strategy Manager posted Jul 9
- Senior Data Strategy Manager posted Jul 8
- Product Manager posted Jun 19
- Lead AI Engineer posted Jun 16
- Data Scientist posted Jun 10
- Data Engineer (Mid-level) posted Jun 3
- Data Management and BI Manager, GOC posted May 14
- Bliv AI Praktikant hos WPP Media posted Apr 24
- Solutions Project Manager - Fixed Term Contract 12 Months posted Apr 22
- Business Analyst - 12 Month FTC posted Apr 22
- Stage Consultant Data & Tech F/H posted Apr 7
- Lead Architect, Data & AI Platforms posted Mar 19
- VP, Data Strategy posted Mar 2
- BI Developer posted Feb 5
- Data Strategy & Client Analytics Specialist posted Dec 9
- Start als Data Scientist bij WPP Media in Eindhoven posted Nov 6
From the team and dates on WPP Media's own job board.
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