Head of User Operation, Robotics

The Company:

Faraday Future is a California-based technology company focused on the design, engineering, and development of intelligent, connected electric vehicles and related artificial intelligence–enabled technologies.

Founded in 2014, the Company’s mission is to disrupt the automotive and technology industries by creating user-centric, technology-first experiences. The Company, together with its controlled subsidiaries, operates across multiple technology-driven areas, including AI electric vehicles, robotics, and its crypto business (AIXC), all under its upgraded Global EAI Industry Bridge Strategy, marking the beginning of a new chapter in AI mobility and Web3 integration. The Company aims to leverage the latest technologies and world’s best talent to realize exciting new possibilities across all of these lines.

Faraday Future’s automotive business exemplifies its vision for luxury, innovation, and performance, while its FX strategy aims to introduce mass production models equipped with state-of-the-art luxury technology derived from the FF brand, targeted towards a broader market with middle-to-low price range offerings. FF’s Robotics business extends this vision into intelligent embodied AI, building a new generation of consumer and commercial robotics products that connect seamlessly with FF’s broader AI mobility ecosystem. FF is committed to redefining mobility through AI innovation.

Join us in shaping the future of intelligent transportation and technology by creating something new, something connected, and something with a true global impact.

Your Role:

The Head of User Operation, Robotics owns the full post-acquisition user lifecycle for FF’s Robotics business – onboarding, engagement, retention, repurchase, and advocacy. Reporting to the UES Leader, this role is accountable for the operating system that turns a first-time Robotics buyer into a lifetime FF user, working in tight partnership with every other UES channel and with Service, Product, and AI teams.

Key Responsibilities:

• Lifecycle Strategy:

Define the user lifecycle strategy for Robotics across onboarding, activation, engagement, retention, repurchase, and reactivation.

• CRM & Lifecycle Marketing:

Own email, SMS, push, in-app, and in-product messaging programs; build a unified cross-channel lifecycle calendar.

• Onboarding & Activation:

Design the first-30-day Robotics user experience, partnering with Product and AI to drive feature adoption and habit formation.

• Retention & Engagement Programs:

Build programs that drive sustained engagement – content, capability releases, AI-personalized recommendations, and moments of delight.

• Repurchase & Cross-Sell:

Design upgrade, accessory, subscription, and cross-sell motions that grow LTV per user across the Robotics product line.

• User Data & Segmentation:

Own the user data model, segmentation, and propensity scoring used across UES; partner with Acquisition and Sales channels on shared definitions.

• NPS & Voice of User:

Operate NPS, CSAT, and structured Voice-of-User programs; close the loop with Product, Service, and AI on actionable insight.

• Service Coordination:

Partner with Customer Service to ensure post-purchase issues are resolved cleanly and converted into retention rather than churn signal.

• AI-Native User Operations:

Embed AI agents and automation across lifecycle programs to scale personalization, response time, and program throughput.

• Team Leadership:

Build and lead a User Operation team across CRM, lifecycle, data/segmentation, and program management.

Basic Qualifications:

• Experience:

15+ years in CRM / lifecycle / user operation leadership for consumer technology, DTC, or subscription businesses.

• Education:

Bachelor’s degree in marketing, business, computer science, or related discipline.

• Lifecycle Track Record:

Demonstrated ability to move retention and LTV metrics through structured lifecycle programs.

• Tooling:

Hands-on with modern CRM and lifecycle platforms (e.g., Salesforce Marketing Cloud, Braze, Iterable) and CDP integrations.

• Data Fluency:

Strong segmentation, cohort, and propensity-modeling literacy.

• Leadership:

Experience leading lifecycle / CRM teams of 10+.

Preferred Qualifications:

• Experience operating lifecycle programs for high-ASP hardware with both physical product and software/AI surfaces.
• Background combining CRM lifecycle with in-product engagement design.
• Working knowledge of Greater China lifecycle and private-domain platforms.
• Track record deploying AI agents into production user-operation workflows.

Salary Range:

($165,000-$185,000 DOE), plus benefits and incentive plans