Lead PM — Product Innovation

Why this role exists

Growth today comes primarily from recommendation-algorithm tuning and paid acquisition. A product-driven growth curve does not yet exist. This role turns “where is the next curve?” from an open question into a series of hypotheses that can be validated — or disproven — quickly.

What you'll own

• AI-native product formats
• New ways people consume local information
• New direction validation on Scoopz
• Turning vague directions into falsifiable hypotheses, then testing them fast
• Handing validated directions to the Senior PM to scale
• Not local vertical framework build-out — a separate team owns that; the boundary is explicit

What we're looking for

• 8+ years in consumer product, including 3+ in 0→1 or new-direction work
• A concrete story where data overturned your own judgment
• A track record of killing a direction yourself, with clear reasoning
• Strong analytics: you pull your own data, design experiments, read results
• You instinctively ask “how do users solve this today?” and “what's the switching cost?”
• Industry open. Consumer high-frequency products preferred (content, social, local, utility)
• AI product experience not required — the methods transfer, and requiring it only shrinks the pool

First 90 days

• Form and prioritize 3–5 testable direction hypotheses
• Reach a conclusion — validated or disproven — on at least one
• Establish the process: how hypotheses get proposed, tested, and killed

The US base salary range for this full-time position is listed below. Pay may vary based on a number of factors including job-related skills, level, experience, geographic location and relevant education or training. At NewsBreak, we design our overall rewards package to attract top talents. Depending on the position, the role may also be eligible for discretionary bonus and options. Your recruiter can share more details during the hiring process.

Annual Base Pay Range