Senior Group Product Manager, Marketing Platform

About Upstart

We’re proudly digital-first, giving most Upstarters the flexibility to do their best work from wherever they thrive, alongside teammates across 80+ cities in the US and Canada. Digital-first doesn’t mean distant. We’re intentional about in-person connection through team onsites, planning sessions, and moments that spark creativity and trust. And whether you choose to work primarily from home or collaborate in-person from one of our offices in Columbus, Austin, the Bay Area, or New York City, you’ll have the support to work in the way that works best for you.

The Team:

Upstart’s Marketing Platform team builds the technology foundation that enables our Lifecycle, Digital, Direct Mail, and Partner marketing channels to operate efficiently and make data-driven decisions. The team partners closely with Marketing, Engineering, Analytics, and Machine Learning to improve marketing workflows, measurement, and attribution while creating opportunities for more coordinated, AI-powered marketing capabilities.

As the Senior Group Product Manager, Marketing Platform at Upstart, you will lead the strategy and evolution of our marketing technology ecosystem, identifying opportunities to simplify systems, improve workflows, and establish scalable solutions across channels. You will manage and develop a team of Product Managers while shaping a long-term platform vision that enables more effective marketing and supports future innovation.

How you’ll make an impact

• Define and drive the product strategy and roadmap for Upstart's marketing technology platform, aligning investments with business priorities and channel needs.
• Evaluate existing marketing tools, data infrastructure, and workflows across Lifecycle, Digital, Direct Mail, and Partner channels to identify gaps, opportunities for integration, and areas for improvement.
• Partner with Engineering, Analytics, Machine Learning, and Marketing to design scalable solutions that improve cross-channel measurement, attribution, and marketing operations.
• Establish frameworks for evaluating technology investments, prioritizing platform improvements, and delivering incremental value while building toward a unified marketing ecosystem.
• Lead, coach, and develop a team of Product Managers, providing strategic direction and supporting effective product execution.
• Shape the long-term vision for AI-powered marketing capabilities, including cross-channel orchestration, personalization, and data-driven optimization.

Minimum Qualifications

• Bachelor's degree in Analytics, Engineering, Mathematics, Statistics, or a related field (or its equivalent) and 8+ years of product management experience, including at least 2+ years of direct people management experience.
• 4+ years of experience managing platform, infrastructure, or other technically complex products.
• Experience defining and delivering product strategies and roadmaps for platforms supporting multiple business functions or teams.
• Knowledge of marketing technology ecosystems, including customer data platforms, campaign management tools, marketing automation, and digital analytics.
• Experience evaluating, designing, or improving complex technical systems involving data infrastructure, system integrations, or workflow automation.
• Experience partnering with engineering and data teams to translate business requirements into technical product specifications.

Preferred Qualifications

• Familiarity with data architecture, attribution methodologies, measurement frameworks, and analytics infrastructure.
• Understanding of multichannel marketing workflows, including digital, lifecycle, partner, and offline marketing channels.
• Experience working in financial technology or regulated industries, including familiarity with data governance and compliance considerations.
• Ability to navigate ambiguity, build cross-functional alignment, and balance long-term platform strategy with incremental delivery.

Position location This role is available in the following locations: Remote

Time zone requirements The team operates on the East/West coast time zones.

Travel requirements As a digital first company, the majority of your work can be accomplished remotely. The majority of our employees can live and work anywhere in the U.S but are encouraged to to still spend high quality time in-person collaborating via regular onsites. The in-person sessions’ cadence varies depending on the team and role; most teams meet once or twice per quarter for 2-4 consecutive days at a time.

#LI-REMOTE

#LI-MidSenior

At Upstart, your base pay is one part of your total compensation package. The anticipated base salary for this position is expected to be within the below range. Your actual base pay will depend on your geographic location–with our “digital first” philosophy, Upstart uses compensation regions that vary depending on location. Individual pay is also determined by job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

In addition, Upstart provides employees with target bonuses, equity compensation, and generous benefits packages (including medical, dental, vision, and 401k).

United States | Remote - Anticipated Base Salary Range

$187,900—$260,000 USD

At Upstart, your base pay is one part of your total compensation package. The anticipated base salary for this position is expected to be within the below range. Your actual base pay will depend on your geographic location–with our “digital first” philosophy, Upstart uses compensation regions that vary depending on location. Individual pay is also determined by job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

In addition, Upstart provides employees with target bonuses, equity compensation, and generous benefits packages (including medical, dental, vision, and 401k).

Canada | Remote - Anticipated Base Salary Range

$182,800—$230,000 CAD

What you'll love

At Upstart, our benefits for full-time employees are designed to support your health, financial well-being, family, and personal growth. Here’s what you can expect:

• Competitive compensation, including base pay, bonus opportunities, and annual equity grants that vest quarterly
• Retirement benefits to help you plan for the future, including a 401(k) or Group Retirement Savings Plan with a company match of $2 for every $1 contributed, up to $15,000 annually (USD in the US, CAD in Canada)
• Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees (US only)
• Comprehensive health coverage designed to support you and your family, including medical, dental, vision, and wellness resources for US and supplemental health coverage for Canada.
• Health Savings Account contributions from Upstart for eligible plans (US only)
• Income protection benefits, including life insurance and disability coverage for added financial security
• Paid time off, sick leave, and company holidays, in line with local requirements
• Paid family and parental leave to support caregiving and major life moments (duration varies by country)
• Family-centered benefits to support fertility, parenthood, and caregiving needs
• Employee Assistance Program (EAP) offering mental health support and life-centered resources
• Financial wellness resources, including access to financial planning tools and a financial concierge service (US Only)
• Annual wellness allowance to support your physical and emotional well-being and personal development, based on what matters most to you
• Annual productivity allowance to invest in relevant tools and resources you need to do your best work, no matter where you work from
• Connection and community through team events, all-company updates, and employee resource groups (ERGs)
• Onsite perks, including catered lunches and fully stocked micro-kitchens when working from one of our offices in the Bay Area, Austin, Columbus, and New York City