Graphic Designer

Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.

With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.

The job

Responsibilities/tasks

• Design visually compelling static and animated graphics across marketing campaigns, product experiences, and medical education.
• Collaborate with cross-functional teams (UA, product, content, medical, social) to conceptualize and execute visual assets that drive engagement and understanding.
• Translate complex health and scientific topics into easy-to-digest illustrations and infographics.
• Utilize insights from user research, experimentation (e.g., A/B testing), and analytics to refine design outputs for effectiveness.
• Ensure that all creative output aligns with accessibility standards and inclusive design principles.
• Stay up to date with design trends, tools (including AI), and innovation relevant to health communication.
• Present creative concepts clearly to stakeholders, incorporating feedback while maintaining strong design rationale.
• Produce basic to mid level animations / video edits to compliment static concept production (a plus)

Key results/objectives

• Elevate the quality, clarity, and brand consistency of visual design across marketing.
• Improve user comprehension and engagement through effective storytelling and design craft.
• Support cross-functional teams with design solutions that influence campaign outcomes and product metrics.

Qualifications

Basic Qualifications:

• 3+ years of experience in graphic design, with significant experience in digital or app-based contexts.
• Advanced proficiency in Figma, Adobe Illustrator, and Photoshop; working knowledge of After Effects.
• Strong portfolio demonstrating visually engaging designs across channels (ads, app, social).
• Understanding of design for impact — from A/B tested assets to inclusive UI/UX visuals.
• Experience collaborating with content, product, and growth teams in a high-velocity environment.
• Excellent English communication and storytelling skills, both visual and verbal.
• Attention to detail and ability to manage multiple design tasks in parallel.

Preferred Qualifications:

• Experience mentoring or onboarding designers, setting visual quality standards.
• Background in health, education, or behavior-change-related design.
• Comfort working with AI-assisted creative tools (e.g., ChatGPT, Midjourney, Runway, Adobe Firefly).
• Familiarity with motion and video editing software (a plus)

Starting Salary from 3400 EUR based on experience

#LI-Hybrid

What you'll get

• Competitive salary and annual reviews
• Opportunity to participate in Flo’s performance incentive scheme
• Paid holiday, sick leave, and female health leave
• Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
• Accelerated professional growth through world-changing work and learning support
• In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
• 5-week fully paid sabbatical at 5-year Floversary
• Flo Premium for friends & family, plus more health, pension and wellbeing perks