E-Commerce Graphic Designer (Southeast Asia Market)

*Please attach your portfolio along with the resume.

Key Responsibilities

1. Template-based Design Production & Cross-category Visual Consistency

Adapt, modify, and produce assets from existing master templates across all product categories, including hero banners, product detail images, size/spec charts, bundle modules, store homepages, and campaign landing pages.

Maintain visual consistency across the full product catalogue, including typography, colour usage, grids, badges, price lockups, CTA styles, iconography, and image treatment.

Maintain and continuously improve shared asset libraries and template systems to ensure efficient output while preserving brand consistency.

Conduct pre-publishing quality checks on all assets, including platform dimensions, safe zones, mobile readability, image quality, and marketplace compliance across Southeast Asian e-commerce platforms.

2. Poster Design & Cross-platform Consistency

Design e-commerce posters and campaign visuals for TikTok Shop, Instagram, Facebook, Shopee Feed, and Lazada, optimized for each platform's formats and requirements (1:1, 4:5, 9:16, 16:9).

Adapt campaign key visuals (KVs) into a complete set of assets for paid advertisements, organic posts, in-app banners, and livestream covers while maintaining a consistent campaign identity.

Maintain and improve platform-specific visual guidelines, ensuring brand consistency while adapting designs to local audience preferences and platform conventions across Southeast Asia.

3. Localized Visual Ideation for the Southeast Asian Market

Research local aesthetic preferences, colour psychology, shopping behaviour, cultural trends, and competitor creatives across Southeast Asian markets, including Malaysia, Indonesia, Thailand, Vietnam, Singapore, and the Philippines.

Develop localized visual concepts for regional festivals, promotional events, payday campaigns, and major shopping festivals, including Ramadan, Hari Raya, Songkran, Tết, 9.9, 10.10, 11.11, 12.12, and Harbolnas.

Ensure cultural and religious sensitivity in imagery, copy placement, model styling, and visual symbolism, while adapting typography and layouts to local languages such as Bahasa Indonesia, Thai, and Vietnamese.

Collaborate with the growth team to develop and test localized creative concepts through A/B testing, optimizing designs based on click-through rates (CTR), conversion rates, and other performance metrics.

Requirements

At least 2 years of experience in e-commerce, digital, or graphic design, with a portfolio demonstrating marketplace and social media assets; 3+ years of experience is preferred.

Proficient in Figma, Adobe Photoshop, and Adobe Illustrator. Familiarity with CapCut, Canva, After Effects, or similar tools is an advantage.

Strong understanding of Southeast Asian e-commerce platforms, including Shopee, Lazada, TikTok Shop, and Tokopedia, with knowledge of platform specifications, image dimensions, safe zones, and mobile-first information hierarchy.

Strong template-based design skills, with the ability to produce high volumes of quality work efficiently while maintaining attention to detail and brand consistency.

Good command of English and Mandarin. Proficiency in Bahasa Indonesia, Thai, Vietnamese, or other Southeast Asian languages is an advantage.

Detail-oriented, adaptable, and able to manage multiple campaigns and tight deadlines in a fast-paced environment.

Nice to have: Experience with AI-assisted design tools (e.g., Generative Fill, Midjourney, Adobe Firefly), basic motion graphics, light 3D/C4D, or performance marketing metrics.